VFW LOGO
History

Redesigned in November 2018, the official logo of the VFW includes
an artistic representation of service stripes, easily recognizable
insignia indicative of military service. Worn on most service uniforms,
they denote length of service. As such, the first and leaner of the two
service stripes represents the VFW's steadfast entry into its second
century of service to America’s veterans, service members and their
families. The second, broader stripe represents its first storied
century of service, spanning back to 1899.
The bold letters
and sharp angles of this text represent the strength and stability of
the organization, and the clarity with which it works to fulfill our
mission. The use of vibrant red represents the danger its
members have faced, the bloodshed they experienced and the energy with
which the organization operates. The gallant gold represents members’
achievements, acts of valor and the unique VFW eligibility status
they’ve earned. Further, it epitomizes our gold standard of service.